logo

View all jobs

Product Marketing Manager (Women's)

Remote, US
CONTACT: Kiki Beach Kurvin <kbeach at oneillwetsuits dot com>

SUMMARY

Lead the design, development, and marketing of all women’s products
including wetsuits, UV Products, PFDs, and accessories.  Work closely
with sales to drive and grow revenue for the women’s business.


ESSENTIAL RESPONSIBILITIES (subject to additional duties assigned by
management):
  • Perform market research to determine viable product needs in the marketplace.   Utilize dealer and rep focus groups, surveys, team rider input, global affiliate inputs, consumer feedback, social media, and in-water product testing.
  • Monitor market trends across women’s swimwear, apparel, and sporting goods categories.
  • Perform thorough conceptual design for new products accompanied by written documentation, including product brief outlining target consumer, intended use, target cost and price, market demand, and initial design packages.
  • Perform graphic design and coordinate with the art department to create consistent product themes and aesthetics.
  • Provide color and print direction for new and carry-thru products -
  • Coordinate with Swim design teams (O’Neill Clothing, O’Neill Europe, etc.) to merchandise colors and prints.
  • Evaluate new colors and lab-dip approvals each season in accordance with the design calendar.
  • In coordination with the Engineering team, execute detailed development of all new products from beginning to end within established seasonal timelines.
  • Assist in the creation and editing of copy and photos for marketing materials including workbooks, hangtags, and advertising (print and digital).
  • Create promotional materials such as clinics and videos to assist in consumer product education.
  • Provide sales support materials as necessary such as color CADs and merchandising support sheets.
  • Educate the Sales team, CSRs, and customers on new product launches. Help to coordinate seasonal sales meetings.
  • Plan and execute marketing campaigns for key women’s products across all platforms (print, digital, social media).

QUALIFICATIONS
  • Bachelor of Science degree in product design or graphic design, or
  • Bachelor of Arts degree in marketing, design, or merchandising.
  • Minimum of 2 - 3 years experience in product design and/or marketing with extensive awareness of current and future trends.
  • Participation in any related water-sports activity (surfing, diving, wakeboarding, waterskiing, windsurfing, triathlon, or other beach-related activities) is much preferred.
  • Ability to use a computer for design (Illustrator or equivalent),
  • Adobe Creative Suite, and Microsoft Office (MS Word, Excel,
  • Powerpoint, etc.

PHYSICAL REQUIREMENTS
  • Vision requirements for this position include close vision, distance vision, color, peripheral, depth perception, as well as the ability to adjust focus.
  • Ability to communicate on the telephone.
  • This position requires frequent travel to all suppliers, domestic and foreign, as well as travel to tradeshows and customers.

CONTACT: Kiki Beach Kurvin <kbeach at oneillwetsuits dot com>

Kiki Beach Kurvin
Recruiter
kiki@athire.com
www.linkedin.com/in/kikibeach/
 

More Openings

Senior Accountant

Share This Job

Powered by